Wildflower Turf Limited is committed to playing a leading role in minimising the impact of our activities on the environment.
In order to achieve this, we assess, on an ongoing basis, our key environmental impacts and formulate appropriate plans to mitigate any negative consequences of these.
Our two biggest targets as we look towards the future are to reduce peat use and to reduce the use of plastic. We continue to push research and development boundaries and sustainability is one of the core goals of our R&D department and at the forefront of our product development programme.
In line with public concern about the damage peat extraction does to our natural environment, Wildflower Turf Limited is committed to an annual reduction in our use of peat as a growing medium and, aligned with the England Peat Plan, aim to eliminate the use of peat by 2030.
We are already reducing the peat content of our turf with 40% less peat contained in Wildflower Turf® laid in 2022. With ongoing research and development, we are also confident that we will be able to remove peat from all of our products within the next five years, smashing our stated target of 2030.
Ahead of schedule, one of our peat-free goals has already been met and our Meadowscape Pro™ product is now 100% peat-free.
Plastic is also another major concern of ours, and our in-house Research & Development department continues to work across this area to minimise our carbon footprint and ensure that sustainability is at the core of our product innovations.
We have set ourselves a Five Year Goal of being plastic-free, with a desire to eliminate the need for plastic ahead of this timeline.
We currently have trials underway to remove netting and replace this with fully biodegradable reinforcement materials, and will be launching a limited edition run of these biodegradable Wildflower Turf® products later this year.
Watch this space, as we continue our commitment to enhanced sustainability and planet-friendly innovation.